About

GoodeStart was launched in the summer of 2007 by Dr Mike Goode, formerly the Vice President of Marketing and Technology of a multi-billion dollar chemical company.

Mike is now joined by a network of associates to offer very specialized services to companies large and small. We have the experience to dramatically improve how your innovation team works and in particular how to get them working in partnership with their commercial colleagues so everyone understands the strategy and their role in it. Get quick, data based, decision making and a project portfolio that reflects your strategy and is flexible to the ever changing commercial world.

We’ve launched many successful new products and know what it takes to succeed in today’s global economy with ever more focus on Greener chemicals that are also cost effective. Voice of Customer needs to be at the start and throughout the New Product Development process. Well documented and continuously updated assumptions are key to success.

We have in depth industry knowledge and experience in a range of Functional Additives used in Plastics, Fluids and Lubricants, We can help you make the right investment and marketing decisions.

Mike has led several business turnarounds, taking businesses from losing money to good profit. A key part of this has been using Benefit Segmentation to analyse the business and as the basis of a new strategic direction.